Air Max Campground

The Problem At the time, Air Max Day celebrations were limited to select physical locations, which unintentionally excluded a large portion of Nike Air Max fans and enthusiasts worldwide. This made it difficult for the broader community to participate, connect, and celebrate the culture — especially fans who could not travel or access those official event hubs. Solution To solve this, I designed and built the Air Max Campground VR Experience, a fully immersive Virtual Reality world that functions as a global Air Max Day hub. The environment was created to bring together Nike Air Max enthusiasts regardless of location, offering interactive games and activities, customization stations, hidden easter eggs, and a live VR panel stage that supports community connection and celebration at scale.